E.ON presenta la XV edizione del Festival delle luci di Berlino

03/10/2019 - Il Gruppo E.ON conferma il suo impegno per la città di Berlino e in particolare a supporto del Festival delle Luci, di cui sarà nuovamente presentatore esclusivo

L'evento internazionale focalizzato sull’arte della luce si svolgerà dall'11 al 20 ottobre: di fronte a milioni di visitatori da tutto il mondo, artisti internazionali trasformeranno i luoghi di Berlino in opere d'arte animate, utilizzando installazioni di videomapping e tecnologie video multidimensionali.

Nell’ambito dell'iniziativa di E.ON, l'Hotel de Rome a Bebelplatz sarà una delle principali attrazioni del festival di quest'anno: qui, in occasione del 30° anniversario della caduta del muro di Berlino, avrà luogo una sfida internazionale di street art sul tema "Libera la tua energia", promossa dall’azienda. Saranno presenti noti artisti provenienti da tutti i quattordici i paesi europei in cui E.ON è presente, e presenteranno le loro opere sulla facciata dell'hotel. Si potrà votare online l’artista preferito durante il festival.

Inoltre, E.ON offre ai visitatori la possibilità di partecipare ad un concorso fotografico: pubblicando la propria foto dell’evento su Instagram con l'hashtag #lightsbyEON, chiunque ha l'opportunità di vincere uno dei tanti premi in palio: dall’ultimissimo modello di smartphone a un kit di dispositivi per la smart-home.

Comunicato in inglese

E.ON presents the 15th Festival of Lights in Berlin

  • Hotel de Rome at Bebelplatz will host an international Street Art Challenge presented by E.ON
  • Renowned street artists from 14 European countries show otheir interpretation of the motto "Free your Energy“
  • The public can vote online for their favorite artists
  • A broad scope of social media campaigns for young audiences

E.ON confirms its cultural commitment in Berlin and once again supports the Festival of Lights as exclusive presenter. The internationally established light art event will take place from October 11 - 20th, and will once again inspire millions of visitors from all over the world. Light artists will transform Berlin's sites into living works of art with multi-dimensional video technology.

As part of the initiative of E.ON, the Hotel de Rome at Bebelplatz, will be a major attraction of the festival this year. To mark the 30th anniversary of the fall of the Berlin Wall, E.ON called for an international street art challenge on the topic of„Free your Energy“. It will be attended by renowned artists from all fourteen operating E.ON countries in Europe and will present their works on the facade of the hotel. The public can vote for their favorites during the festival via online voting.

In addition, E.ON offers visitors the opportunity to participate in a photo contest.

Anyone who takes a photo at the festival and uploads it to Instagram with the hashtag #lightsbyEON has the opportunity to win one of many attractive prizes from the latest smartphone to a Smart Home-package.

To introduce the festival to younger audiences, E.ON works with a range of local and international influencers - from bloggers to YouTube creators to Instagramers. This enables individual stories to emerge from the perspective of digital natives.

"E.ON is a long-standing, reliable and innovative partner, which always brings outstanding ideas of their own to the festival. It’s the common goal of E.ON and the festival to increase the quality of life in Berlin. This is how our city gets the most out of the partnership,“ said Birgit Zander, director of the Festival of Lights, at the presentation of the program in Berlin.

"We want to improve people's lives; be it through our products or through the support of outstanding actions. In addition to the integration project "MitternachtsSport e.V.", we count the wonderful Festival of Lights in Berlin as an outstanding project. We like to be right in the middle of the festival, making millions of people happy,“ emphasized Carsten Thomsen-Bendixen, Head of Stakeholder Communications and Group Spokesman.

This press release may contain forward-looking statements based on current assumptions and forecasts made by E.ON Group Management and other information currently available to E.ON.

Various known and unknown risks, uncertainties, and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. E.ON SE does not intend, and does not assume any liability whatsoever, to update these forward-looking statements or to align them to future events or developments.

Per contatti:

eit.ufficiostampa@eon.com

Marcello Donini T +39 02 89448-505  marcello.donini@eon.com

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