The offer comprises a fidelity program "the less you spend, the more we reward you" promoting the reduction of energy consumption, a minimum environmental impact to obtain discounts.

E.ON is one of the main operators on the Italian market and one of the biggest private energy groups worldwide, the company enters electric energy trade on the retail market with a production capacity of over 7.500 MW of installed power. The European group proposes a combined electricity and gas offer for business and residential customers.

The E.ON Italia Market Unit, managed by CEO Klaus Schäfer, now presides over the value chain with its integrated presence in the Italian market and launches the new "E.ON DoppioVantaggio" offer for residential customers and small and medium sized companies.

This new offer - launched on 29 September 2008 - arrives in a complex energy scenario: the market is currently characterized by an increase in energy rates, non-stop geo-political tensions determined by the safety of supplies and an increasing level of attention towards environmental protection.
"E.ON DoppioVantaggio" resembles E.ON's philosophy of the supply of reliable, transparent and environmental-friendly energy,  featuring some innovative features.

This so-called "dual fuel" offer featuring the supply of electric energy and gas, offers a series of substantial advantages:

• fixed energy rates for two years;
• an energy bonus reaching 225 kWh for residential customers and up to 8.000 kWh for companies, in both cases the equivalent of one month of average consumption.

The bonus refers to the Energy Component (PE) representing approximately 65% of the overall electricity expenses (excluding VAT and taxes) for an average family with 2,700 kWh/year consumption and a 3 kW power installed at home.

• a fidelity program awarding environmental-friendly performance "the less you spend, the more we award you".

E.ON is the sole company which transparently awards energy savings. The program gives prizes which can further help energy consumption reduction, like the backpack with photovoltaic battery and the "stand-by suppressor", a device turning all electric apparatuses definitely off, avoiding the stand-by phase.
 
E.ON DoppioVantaggio can also be activated at even more favorable conditions by Intesa Sanpaolo clients, one of the major European banks. This bank group reached an agreement which allows clients choosing E.ON - thanks to the Bonus Intesa Sanpaolo loyalty program - to benefit from a further 1% monthly discount on electricity and gas bills.

<<With our new offer we sell energy to residential customers for the first time, this is a product that wants to face the challenges and opportunities offered by the free market of energy in Italy>>, said Luca Dal Fabbro, President of E.ON Italia's Sales Division. <<With our electricity-gas combined offer our clients are three times more advantaged: they are stimulated to save energy, they receive a bonus and prizes for this efficiency, the same prices contribute to reducing energy expenses or stimulating further positive conducts>>.

"E.ON DoppioVantaggio" is an offer for both families and enterprises. "E.ON DoppioVantaggioCasa" allows residential customers to freeze both energy and gas rates for two years. Moreover, residential customers will benefit from a 225 kWh fidelity bonus, amounting to an average monthly consumption. This bonus refers to the costs of energy and does not include transport, stranded costs and taxes.
The business offer is called "E.ON DoppioVantaggioBusiness" and, besides from the two-year fixed rate and the same conditions of E.ON DoppioVantaggioCasa, it provides a bonus on energy amounting to an average one month consumption, up to a maximum of 8.000 kWh.

E.ON's new offer is available on the whole Italian territory with regards to energy and in all the major provinces with regards to gas. E.ON has a multichannel commercial and service approach which includes call center, territorial counters, commercial agencies, teleselling and internet.
E.ON clients will be rewarded also by presenting new clients.

With regards to internet, a new site will be available after the offer's launch. http://www.eon-energia.com/ will represent an interface where clients can find documents for subscription, save time and participate to the loyalty program.

E.ON EnergiaPremiata is the company's fidelisation program dedicated to both gas and electricity domestic contracts owners which allows gaining points and awards using E.ON services and protecting the environment with the adoption of responsible consumption conducts. Clients do not gain points for to their energy consumption but for their capacity to reduce it, thus preserving the environment. With the points gained clients can receive prizes which give further energy savings. A section of the catalogue is dedicated to prizes related to the reduction of energy consumption. Otherwise, points can be converted into discounts up to a value of 100 €.

E.ON developed a partnership with IntesaSanpaolo, major bank group in Italy per number of agencies and one of the main in Europe with almost 11.4 million clients and more than 6,500 agencies.

This agreement expects a further savings opportunity on electricity and gas bills for all Bonus IntesaSanpaolo clients.

By becoming E.ON clients through "E.ON DoppioVantaggio" clients can benefit from a further 1% discount on the bill's value. Discounts will be credited directly on the client's bank account the month after receiving the invoice. Clients making payments through direct bank transfer on IntesaSanpaolo accounts may subscribe to this offer.

For information on E.ON's offer, contact toll green number 800.999.777 or visit http://www.eon-energia.com/