We use our broad presence along the entire value chain to create and leverage synergies. We also make selective investments that give us access to new customers and markets. In executing our strategy, we're guided by six key beliefs:

Presence along the Entire Value Chain
We're active along the entire value chain in power and gas, with operations upstream (power generation and natural gas production), midstream (energy imports and wholesale), and downstream (end-customer supply). This enables us to operate efficiently and to capitalize on our comprehensive market knowledge to create value across our business. For our company and our customers.

Power-Gas Convergence
Power and gas are converging upstream (more gas-fired generation), midstream (cross-commodity energy trading), and downstream (increasing popularity of dual-fuel products). Our superb position in all three segments provides us with synergy and growth potential.

Strong Market Position
In liberalized markets, scale and a strong market position give us a key competitive edge and create a solid foundation for ensuring security of supply.

Growth
In the future, our markets in Northwestern Europe will grow at moderate pace. That's why we're seizing opportunities for above-average growth in Southern Europe and adjacent regions like Russia.

Value from Experience
Our deep expertise in all facets of the energy business is an invaluable competitive advantage, one that we leverage fully by sharing best practices across our organization.

Market and Competition
Open, competitive markets are the best guarantee for energy security and efficiency. An integrated European energy market offers E.ON the best environment for expanding our market positions and achieving organic growth in new regions.

For all our operations, we focus on selective investments and acquisitions that meet our strict strategic and financial criteria.

An Overview of Our Strategy

• Renew, expand, and systematically develop our strong, diversified generation portfolio while reducing its carbon intensity.
• Pursue selective growth in new markets like Russia, Italy, and Spain.
• Strengthen our gas supply position through our own gas production and liquefied natural gas.
• Continue to expand our renewables business in Europe and North America.